Ecommerce
Shopify PLus
Industry
Health & Wellness
Services
Foundational Flows
Email Marketing
Industry
Health & Wellness
Services
Foundational Flows
Email Marketing
Partners
Partners
Higher Healths
Higher Healths partnered with Arcady Media after being connected through Shopify Plus. With a unique customer base, Higher Healths wanted to avoid a traditional email marketing strategy. They aimed to increase sales while effectively communicating their mission for single-ingredient supplements. They specifically wanted their email copy to be bold and unconventional, and we delivered on that vision as well.
400%
Increase in Sales
from Email Marketing
55%
Average Return
Customer Rate
Brand Voice
& Uniqueness
Higher Healths had one request: not to spam customers and to send only one email a week. Although we initially disagreed with this strategy, we made it work together. Every email was bold and outrageous, standing out in the inbox and resonating deeply with customers. As a result, we achieved a click rate 155% higher and a placed order rate 189% higher than the industry average.
Optimised
Customer Journey
Due to Higher Healths' core value of not wanting to send too many emails, it was important for Arcady Media to create a customer journey that communicated with customers only when necessary. Our flows were extremely narrowly targeted, ensuring each customer had a unique buying journey. This approach allowed us to ensure that we were engaging customers with at least some level of interest, increasing the likelihood of making a sale. We also targeted communications based on the customer's level of interest.
"We thought retail was our best channel until we doubled our online revenue in the first 60 days with Arcady Media. Our customers love our emails.”
Tiana
Marketing Director